Creating a Synergistic Relationship

Weeki Wachee x Finfolk Productions

Finfolk Productions is a small online business that creates unique, hyper-realistic mermaid tails with various price ranges, to give everyone an equal opportunity to a mermaid. Along with tails, Finfolk Productions also provides mermaid tops, accessories, clothing, and any of your mermaid needs.

The overall project concept and brand relationship complement Weeki Wachee Springs well because the Finfolk Productions branding will revolutionize the mermaiding experience for all visitors at this classic roadside attraction. Given the nature of Weeki Wachee, a new, eye-catching sign, inspired by traditional Florida motel signage will give this roadside experience some much-needed flair! The signage will include colors taken from Finfolk Productions branded color scheme, and colors inspired by the various tail patterns showcased on their website. This new neon sign is sure to be a talking point for all guests!

Model designed and rendered in SketchUp and Enscape.